Brand Identity & Design System for Civic Innovation — Sarina Montenegro, Sr. Art Director — Sarina Montenegro

The Burnham Center for Community Advancement is a think-and-do tank that helps make the San Diego binational region a better place to live, work and play for all. It’s where community stakeholders and multi-sector partners come together to identify regional needs, find innovative solutions, and tackle some of our most pressing issues.

PROJECT
Logo, Visual Identity, Brand Reel

ROLE
Sr. Art Director, Strategies360

RESPONSIBILITIES
Art Direction, Visual Design

TOOLS
Adobe CC, Sketch, InVision, Bugherd, Zeplin

The Burnham Center for Community Advancement logo has a clean, modern look created with simple, bold shapes in the form of the brand’s acronym, “bcca.”

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The brand reel showcases BCCA’s unique identity through a dynamic blend of visuals, storytelling, and sound. It captures the essence of the brand’s values, style, and mission by highlighting key moments, and community experiences. Designed to engage and inspire, the reel serves as a powerful introduction to the brand, communicating professionalism, quality, and authenticity in a concise and compelling format.