UW and WSU joined together in a state-wide marketing and public affairs campaign to make the case that public higher education is affordable, achievable, and worth the investment.
PROJECT
Campaign Concepts
ROLE
Sr. Art Director
RESPONSIBILITIES
Visual Design
TOOLS
Adobe CC
HOW THE CAMPAIGN FEELS
The campaign reflects the diversity of our state while being inclusive in its message. It creates a space to unite around a common purpose, despite our vast differences in political views, socioeconomic status, culture, or background. Our campaign also reflects the ethos of both universities and their shared mission of service and bringing quality education to the residents of our state.
The campaign should make people feel:
Empowered. Supported. Proud. Undeterred. Inspired.
KEY TAKEAWAY