UW and WSU joined together in a state-wide marketing and public affairs campaign to make the case that public higher education is affordable, achievable and worth the investment.

CAMPAIGN CONCEPTS
Sr. Art Director, Phinney Bischoff

HOW THE CAMPAIGN FEELS

The campaign reflects the diversity of our state while being inclusive in its message. It creates a space to unite around a common purpose, despite our vast differences in political views, socioeconomic status, culture, or background. Our campaign also reflects the ethos of both universities and their shared mission of service and bringing quality education to the residents of our state.

The campaign should make people feel:
Empowered. Supported. Proud. Undeterred. Inspired.

KEY TAKEAWAY

Education within reach: Public higher education is affordable and accessible in WA state for those who want it, and a pathway for our residents and communities to thrive.

YOU CAN

Shifting the mind-set. Provoke the conversation.
Strike out the words of negativity with the power of positivity.
Empowering young people to combat fake news and misinformation.
Rise above the noise and take control of your own destiny.
You can. Be daring.
Be thunderous.
Be and do whatever you desire.

Tone: Empowered. Supported.

UNSTOPPABLE WASHINGTON

The future isn’t predetermined.
It’s self-determined.
And you, are unstoppable.
Anchored in personal stories.
Aimed at showing kids there is a path.
That there are no limits.
That the future is you.

Tone: Electric. Determined. Encouraging. Undeterred.

POSSIBLE, WA

Possible is a place.

Imagine a place where impossible doesn’t exist.
It’s where dreams become reality.
It’s where learners become visionaries.
It’s where what you thought was the impossible becomes possible.

Tone: Empowering. Local. Supported. Proud.