YouTube Ad Concepts
The Infinite Film Festival
CONCEPT ONE
In the context of other program brochure ads, this bold graphic will leap off the page. The abstract graphic communicates the infinite variety of content that radiates out from the YouTube button in the center, a concept that gets paid off with dramatic results in the bumper.
It’s smart, sophisticated and artistic to appeal to Sundance’s creative crowd—an approach that will encourage audiences to think of YouTube as a brand aligned with high-quality content.
The Infinite Film Festival Bumper (00:15)
We open in silence looking at the YouTube button. A cursor approaches the button and when it hovers over, the silence is broken by a burst of playful energetic music. The cursor quickly moves away from the button, as if surprised. It approaches the button again, and this time a different burst of music is released as animated expressive lines begin to pour out of the button. The cursor, once again, moves away quickly and the music stops. Finally gaining confidence, the cursor hovers over the button and clicks. Once clicked, the button releases a playful dance of abstract lines radiating from the button it gives the viewer the sense of traveling into a portal of infinite entertainment.
End title reads, YouTube (logo), The Infinite Film Festival.
CONCEPT TWO
This variation maintains the stark and differentiating black and white presentation, but makes the idea of the infinite film festival more explicit. By presenting YouTube in this way, filmmakers are encouraged to see their own work—including high quality supplementary content—as being at home on YouTube.
