AgWest Farm Credit is a cooperative that supports farmers, ranchers, and producers in the American West by providing customized financial solutions and expert consultation. Their mission is to help customers grow their businesses and foster strong relationships within the agricultural community.

PROJECT
Logo, Visual Identity, Design System, Brand Reel

ROLE
Sr. Art Director, Strategies360

RESPONSIBILITIES
Art Director, Visual Design

TOOLS
Adobe CC, Microsoft Suite

DESIGN SYSTEM

The AgWest design system is a cohesive visual identity built to flex seamlessly across long-form publications, marketing collateral, brand video, and digital experiences. Rooted in a consistent suite of elements—logo, color palette, typography, starburst graphic system, and a disciplined macro-to-micro photography approach—it ensures every touchpoint reflects AgWest’s trusted, genuine, and insightful brand personality. Carefully defined templates for layout, imagery, and graphic elements enable the in-house marketing team to create materials that are unified, recognizable, and true to the story of agriculture and the people behind it.

AgWest Annual Report 2024

Learn about the work behind AgWest’s resource hub.

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